Sustainability for us

We call our sustainability mission Responsible Fashion and it applies to the whole of our organisation. Our aim is for everything we do to be done sustainably.

We have a sustainability promise: to offer responsible fashion that feels right for you, and for the world around us. But there’s nothing new in that! We have in many ways been committed to taking responsibility right from the birth of KappAhl, in 1953. Our first organic collection came out back in 1993, and we were the first fashion chain in the world to be environmentally certified. Our share of sustainability-labelled clothes is increasing all the time, and we work for sustainability at every level of our business.

Responsible Fashion – sustainability for us

Responsible Fashion is our approach to sustainability. It means that we want to take care of both your wardrobe and the world around us. Responsible Fashion not only takes into account you as the wearer of the garment, but also the entire chain from manufacturing to recycling. For us, it’s all connected.

Our clothes are made to give you a good feeling and become your wardrobe favorites. But they also feel right because you know they are produced with care – without compromising on quality or design. It’s an important task and together we can make a difference! We take responsibility for ensuring that our products are as sustainable as possible. And you can help by caring for your clothes and passing them on when you no longer need them.

KappAhl’s Responsible Fashion Strategy

Sustainability is changing and revolutionising the entire fashion industry, and calls for innovative business models and progressive approaches to transformation. How is KappAhl achieving this? Via a detailed Responsible Fashion Strategy adopted by the whole of our organisation and supported by all of our employees.

Our strategy is founded on our long-standing experience and in-depth insights into fashion and how it affects people and the environment, informed by current scientific evidence, the theory behind the Planetary Boundaries and the UN’s 2030 Agenda for Sustainable Development.

 

Responsible Fashion Strategy

Our Responsible Fashion Strategy is part of KappAhl’s overall strategies and business plan. It focuses on four areas comprising a number of actions and milestone targets.


Design fashion for a sustainable wardrobe

The commitments:

  • Design sustainable products and collections
  • Complete our transition to more sustainable production processes
  • Complete our transition to more sustainable materials
  • Design for circularity

 

Some of our targets:

  • 100% more sustainable materials by 2025.
  • 100% more sustainable cotton by 2020.
  • 50% of our synthetic fibres to come from recycled sources by 2022.
  • 100% more sustainable production processes by 2030.
  • 100% more sustainable denim by 2020.
  • 50% of our products to be recyclable by 2025.

 

 

Work towards a sustainable supply chain

The commitments:

  • Work with responsible partners
  • Build a sustainable logistics set-up
  • Support people and communities affected by our business

 


Some of our targets:

  • Reduce greenhouse gas emissions by 30% by 2030.
  • All supplier factories approved on social conditions.
  • Factories representing more than 50% of order value to report in Higg Index by 2022.
  • Capacity building programs in place at strategic partners for identified problem areas by 2020.
  • All products which cannot be sold are to be reused or recycled.
  • All women at training centre in Dhaka to receive employment.

 

 

Develop sustainable stores and a sustainable organisation

The commitments:

  • Develop sustainable store concepts
  • Promote diversity and equality
  • Educate and support all employees on sustainability

 


Some of our targets:

  • 100% of the energy we purchase to be renewable by 2020.
  • 20% decrease in our energy use between 2017 and 2025.
  • 100% of our packaging to be circular by 2030.
  • 100% more sustainable material in our packaging by 2022.
  • In customer surveys, for our customers to agree that our marketing promotes diversity and equality.
  • Our coworkers feel that they contribute to KappAhl’s sustainability work.

 

 

Inspire our customers to make sustainable choices

The commitments:

  • Create solutions for more sustainable fashion consumption
  • Be transparent and dedicated in our communication

 


Some of our targets:

  • Collect 250 tonnes of textiles in stores annually by 2020.
  • Reduce bag consumption by 50% between 2016 and 2020.
  • In customer surveys, our customers state that they have great trust in our sustainability work.
  • In customer surveys, our customers state that they are inspired by KappAhl to make sustainable choices.
  • Report our achievements through the Higg Index scoring of corporate sustainability performance by 2022.

 

 

Learn more from our Sustainability Report

Want more details about our sustainability efforts? Our Sustainability Report, published annually together with our annual report, gives an account of our efforts and our progress. Download our Sustainability Report.